How to build SEO into your website

Managing

Filed in: Web Design

The design and structure of your website has a lot to do with how your customers will interact & react to your business, building SEO into your website design will play the largest part of getting new people to your website.

When your website and other marketing channels are properly optimized there should be a constant flow of new and repeat activity. A good online content marketing strategy backed by proper SEO helps put your business in front of people who are searching for your services.

HOW SEO & SEM MARKETING HELPS

There are multiple ways you can successfully market your business online from paid ongoing services like ads to organic top rankings achieved for little to no cost.

Anyone can pay for ads, the highest bidder usually wins.

When it comes to “organic” or SEO it becomes a new game, a game where you have to know certain things to play your best – but it’s the people that decide who wins.

Search Engine Optimization (SEO) is a process of making technical implementations within a website for a Search Engine Results Page (SERP) to display the website near or at the top of the list.

SEO is an organic website component that helps customers find your business first online when searching for your services. We base our marketing campaigns on the core goals your business needs to meet and implement proven methods of repeatable/scaling results.

Search Engine Marketing (SEM) refers to the practice of designing creative or text based ads to display on targeted networks of websites, digital display advertising.

SEM requires you to place bids against other advertisers on the same or similar keywords. A “pay to play” means of advertising on a search engine like Google or Bing. If you have a big budget, this can be pretty easy.

Basics to website SEO

You need to find the balance between setting up your site for search indexation ( like Google) while being enjoyable for people using it.

We consider two concepts of structuring a website:

Build it for the people who will be using it.
Tweak and adjust, as minimal as possible, technical factors that help indexing services (aka robots) understand what it’s about.

Just a few things that effect how well your website appears in search results.

URL structures
Titles & Headings
Copy writing
Content layout
Schema Markup Data
XML or HTML Sitemap
Use of rich media
Up-time & Response time
Internal linking
Broken pages (404s)

WordPress is a great platform to build large or small websites with flexibility for a lot of functionality, but some assembly is required out of the box to get a WordPress website to the top of Google.

All it takes is a bit of time and applied marketing strategy to get lasting results. With a well designed website combined with a planned online marketing campaign your company can take more share of any market.

CONTENT + SEO + CONVERSION = SUCCESS

Functionality includes the technology and implementation needed (the tools and programs) to complete the sales process and for such things as automate follow up for future sales, and performance tracking.

Website integrations such as:

TECHNICAL WEBSITE FACTORS

Technical, Links, and Content (TLC) and design your company brand image and story, website, and online marketing strategy around the TLC principals. The overarching frame work for our marketing process involves many more minute details but these are the core factors. The TLC method is the foundation of the overall online marketing strategy.

Service Offer

Need Help optimizing your website?

SEO is still one of the most attractive sources of attracting new business, it’s affordable and delivers long term results. One time optimizations to websites can yield years of new business.

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LINKS & AUTHORITY

Popularity is gained through naturally sharing your website content around the internet in relevant places such as other websites that might compliment your business services / products. The one thing that you need above anything else is website traffic.

Traffic to your website should come from sources in relevant places that drive the right people to make a purchase from your business. While traffic may help the overall popularity of a website it may not mean it is valuable. Value from website traffic comes in the form of transactions, so the sources of traffic should be from strategically placed sources.

Link acquisition is the process that can bring you the most online authority in your business category helping to dominate in a product or service / local or national areas.

We help you understand how linking in and out of your website is important. It is important that if your business is a local service provider that you have complete and optimized local citation listings in the most important directory websites.

CONTENT & DISTRIBUTION

The words and images on each of your web pages should be well written for the reader, your potential new customers! There is no longer a need to over-stuff keywords that you think will get you ranked to the top of Google. You must think of every page on your website as important as the rest. Good well written sales copy with a few keywords that is directed towards solving your readers problems and offering your solutions.

Usability includes the rate and likelihood of new conversions. Website design has everything to do with converting new qualified traffic (potential buyers) into actual paying customers. If a website is well planned and designed it will be easy to convert new sales.