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Pool service marketing

Branding, website design, and marketing services for swimming pool companies.

Atlantic Pools

EST 1998

For 20 years Atlantic Pools in Houston Texas had been operating without any attention to modern branding. In 2019 Kevin stepped in to strengthen a well known pool service brand in the Harris County area.

Challenges

We worked with Atlantic Pools to find solutions to the following:

  • Create their first website
  • Streamline their branding image online
  • Strategy for increasing inbound leads
  • Strategy for closing a higher number of jobs on average
  • Connecting a long time business to a new digital age
  • Encouraging more of their old customer base to use these new features
  • Business & sales consultations + so much more.

Branding Guides

The blue tones represent the waters they maintain but are also professional but just playful enough to use as this main color pallet.

Color Guides

More about brand design & strategy
Order direct mailers here

Marketing Collateral

Atlantic Pools is entering the printed advertising market in a very visible way. We got rid of the old black & white and upgraded their entire marketing collateral collection.

Flyers, Mailers & Business Cards

Order flyer designs here
Order custom business cards here
More about graphic design services
mobile website designs for swimming pool companies (1)

Website Experience

For not having a website you would think they have been online as long as the 20 years they have been in business! We gave them one of the best looking and highly functional websites in the pool & spa industry.

Screenshots

Website Showcase Screenshot
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More about website design services
mobile website designs for swimming pool companies (1)

Online Lead Generation Strategy

The overall goals of this project boil down to getting more clients and growing the business. We connected the marketing tools needed into a kick-ass website to be our 24/7 lead generation machine.

Downloadable Resources

email marketing services icon 1
  • CRM Integration
  • Billing & Invoices
  • Email Marketing
More about website lead magnets
Shop our website services

Customer Acquisition Strategy

A very popular all in one CRM & billing system, Zoho is used to on-board new customers right into the system while capturing payment info is a seamless process.

More about website pages & structure

Growth Marketing Strategy

Our goal is to accelerate business growth when it’s needed, so we built a system that our customers control to generate positive sentiment that starts earning your brand the type of attention you want.

  • Google Maps Reviews
  • Multiple Review Platforms

Easy + Powerful

In developing the strategy for Atlantic Pools, it became clear that WordPress would be the platform we would use at the center of operations. Being the most widely used, user friendly, and limitless customization – everyone agreed.

Go to Atlantic Pools Website
Pool & Spa Marketing Solutions
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General Sales Hours:
10am – 4pm CST Mon – Fri

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MARKETING ESSENTIALS CHECKLIST
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Request an Audit
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We base our scope of work on what you need to fix.

  1. The first step is to perform a “Complete Brand Audit” where we check over 100 different KPIs specific to your business.
  2. We will contact you for a consultation call (up to 1 hour) to produce our results & suggestions.