CRO

Conversion Rate Optimization

How we help you find and plug the holes in your digital sales conversions.

Sales Process Optimization

Learn how we can help you improve your sales funnels for better rates of conversion.

WEBSITE SALES FUNNELS

Much of website design and development ties into the journey your potential customers will take from the discovery of their need for your product or service, to the discovery of your company, and finally making a purchase from you.

Sales conversion funnels can be considered as the hypothetical journey (a series of discoveries and actions) that an unaware potential customer becomes aware of the need for something, seeks that something, and then finds your company and then enters your funnel.

CRO – CONVERSION RATE OPTIMIZATION

In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. -Wikipedia

The rate of conversion is the frequency that a potential lead makes it through the sales funnel and becomes a paying customer.

CUSTOMER AVATARS

We help you simulate the journey customers take when interacting with your brand – building customer profiles to know why & how they buy. The simulation of a buyer journey helps to identify stress points in the overall strategy.

SEGMENT ROI & ANALYTICS

We help you discover additional growth by managing & measuring the flow of activity, sentiment, behavior, competition and trends to turn unfulfilled potential into competitive advantages.

Tools & Integrations

Adaptable, like your business - We work with the top marketing integrations in the industry.

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Website + Content Optimization Read More »

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Website Lead Capture Read More »

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Our most commonly ordered digital & marketing services put into packages to make it easy for you. Order as needed.

ONLINE MARKETING FUNNELS

At the top is the awareness phase which is the largest group of people, and at the bottom is the sales conversion – where the transactions happen. In the middle of the funnel are the systems & functions used to draw people in through the top and down into the final phase.

But wait there’s more! Depending on the lifetime customer value you may be able to use these funnels to repeat sales and increase profitable offers.

TYPES OF MARKETING FUNNELS

Offline, real world, in person
Online, digital & internet, website
Print / internet cross platform (usually for local inbound lead generation)

TYPES OF WEBSITE CONVERSIONS

Macro-conversions:

Purchasing a product from the site
Requesting a quote
Subscribing to a service

Micro-conversions:

Signing up for email lists
Creating an account
Adding a product to the cart

Tip: Consider how you can drive offline direct marketing to online conversions through printed media like postcards, flyers with special offers and online exclusives.

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ONLINE CONVERSION FUNNELS

We show you how to own the race course and not the race horse. Your clients should be converting on YOUR website, not somewhere else. At the top end of your online sales funnel are your media channels and inbound marketing strategies.

If your online conversion funnel is properly setup buyers looking for your product or service are filtered through to the final phase. Let’s take a look at that process we call the Online Buyer Journey.

Phases of Buyer Journey:

Awareness
Notices your business through your marketing efforts.
Interest
They look further into what you do who you are and if you can solve their want / need.
Evaluation
Buyer is looking at the credibility of you or your brand and checking others experiences.
Trial
The buyer may decide to do business with you in some small way, such as trial offer.
Adoption
Buyer has become fully committed and is a paying customer.

Phases of Marketing Funnels:

Reach
Offline ads to online special offers, Online marketing, SEO, Online Ads, Business cards, Flyers, Brochures, Automated emails
Engagement
Lead capture, re targeting, lead nurturing, Spend time on website, answer questions FAQ, Good design, Lots of photos, Social proof
Conversion
Call to action, request more info, request for quote, makes a purchase
Follow Up
Automated email sequences, ask for good review, referral incentives
Repeat Sales
Depending on your business model you may be able to add profitable offers and generate repeat sales.

At the center of this activity should be your website. If your site visitors arrive from a marketing campaign at the top of your marketing funnel you need website pages and calls to action specifically designed for them to take the next step.

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By understanding your overall sales process we can develop the tools and functions needed to automate the online sales funnel allowing your sales team to set MORE appointments FASTER with automated follow up systems in place.

ONLINE LEAD MAGNETS

Functional components that are part of your website that can capture lead information without scaring them away and warm them up to make future sales easy. We go into more details about this in our low risk offers section, but these can include giveaway items that do not cost your business any money.

The main goal for website lead magnets is to capture at least a first name and email address as these campaigns should be for top of funnel prospects. We can design and implement website lead magnet features such as:

Tip: Create a desirable offer that is low risk to your company that will direct prospects to make the next step, while automatically following up with them without trying to close the sale too strongly.

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EMAIL FOLLOW UP SEQUENCE

Capturing lead information is the first part of the inbound lead generation & sales funneling process. Without the prospect information such as an email address you won’t have much to go by trying to follow up. We help you design functions that will automatically add your lead contact info into a email campaign that sends out regular follow up emails to soft close those while you are working on your new leads. This is where having substantial digital assets will make a difference. We suggest that your website has a blog and that you structure the topics within categories related to the phases of your buyer journey.

Tip: If you have been blogging on your website and have relevant posts that can be used in email marketing campaigns it will be perfect to drip these out to help the client get more informed, will position you as an expert authority, and increase traffic to your website and bring them one step closer to purchasing.

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START OPTIMIZING YOUR CONVERSIONS TODAY

Create an amazing website that answers every single question your buyers have and includes custom functionality to capture leads and direct them to sales or follow up.

Start with the questions you know your customers have before making the purchase, and put those answers on your website
Make sure you have a clean professional website layout, it makes you more trust worthy
Check for any bugs in your website or the checkout process, if there are any fix them immediately
A/B testing things like lead magnets, landing pages
Conversion rates start when the customer searches, so take a look at how you appear on Google
Craft a valuable customer proposition, and how you make their life better
Use simplified language instead of company-speak
Create some urgency to make your customer take action, such as count down timers and expiration dates
Address your customer’s concerns and remove them by using FAQs or in some cases a chat bot