Questions about digital marketing
Questions we often hear about branding, design, digital interaction, and marketing – and what we have to say about it.
BRANDING FAQ
Strategy
Design
Voice
Design
Quality
Marketing
2 minimum
5 maximum
Voice + Mission / Concise = Tagline
User journey
Customer avatar
Simulate interactions
DESIGN FAQ
DIGITAL FAQ
You can not measure improvement without a reference point. Benchmark examining your website performance gives the data you need to make informed decisions on what to do going forward, and measure those implementations.
Start a website audit here
It seems almost second nature to check out the website of a business, service, or product you exchange money for. Without a website, you lose trust right from the start – it’s the world we live in.
If you want to appear credible, you need a website – period.
Everyone’s favorite answer – it depends.
The average cost for a WordPress website can range from $500 for a on-page to $5,000 and up for more extensive developments.
Prices range much higher than $5,000 when creating more extensive solutions such as app integrations, ecommerce solutions, large user database management, or other such scope.
Another “it depends” question. For the most part you can keep the average website running for under $200 / month, although lower & higher options do exist.
Monthly costs depend on what platform, subscriptions, and SAS are needed to make it work.
We tend to say “it depends” a lot. For the most part, it takes around 4 to 6 weeks for the average small business website – that is designed custom on WordPress.
In other cases the time-frame can range depending on communication, deliverables, financials, and other reasons.
You can certainly take on the project yourself – and we commend you if you do! Sometimes it helps to just have an expert on call if needed – sometimes you just don’t have time.
We recommend that if you are in the early stages, boot-strapping and tight on budget to get as far as you can, make some money and then integrate us into your plans to hit over-drive.
If you have a reasonable budget, by all means hire us, you can get it done right (or correct the mistakes) and learn a lot from us in the process.
We are all likely trained to expect certain pages on a website, the typical About, Contact, Home, Services – we all know that.
In today’s online world visitors, potential customers, are looking to self-qualify and get informed – if not to at least know if you are a mutual fit for their needs.
We need pages that speak to them and give the answers, resources and information they are looking for. It creates an all around better brand experience.
Pages like this – FAQs – are a great way to filter & capture qualified leads, while spending less time on the phone doing non-income earning activities.
Learn more: Most important pages on a website
MARKETING FAQ
When you go to the doctor, and he asks “where does it hurt, what seems to be bothering you?”
How do we know how to provide treatment without knowing the root problem?
A benchmark is the least we can do to heal our marketing where it hurts.
Start a marketing audit here
The best place to generate leads online depends on your industry & customer profile.
You need to figure out what your customers (and competitors) are using to find what you offer. Do they use Google, Yelp, Facebook? Do they ask for word of mouth?
Learn more: Website lead magnets
If you are missing out on potential leads from visitors backing out of your website, there could be up to several things causing this.
- A poorly designed website will turn visitors off.
- Lead magnets aimed at capturing basic info & offering value.
- Additional information & resources pages they expected to find.
- You are not sending an email campaign to the leads you captured.
… it could be anything – we help you find & fix it.
Learn more: Conversion rate optimization
When you search in Google for “How to …” or “What is …” and you click on a result that answers your question satisfactorily – THAT is effective content marketing.
If you also signed up for something on that website to give them your name & email – THAT is SUCCESSFUL content marketing.
Get it?
Learn more: How to use your blog to get more business
We always say that your website should be the center of your online existence, and that social media accounts should enhance that – that’s where all the people are.
In order to pull people away from a social platform you need a website to offer something that platform does not.
YES, social media marketing can be effective, especially in terms of paid ads, but it should be treated as a means to usher people into where you have the good stuff.
Email marketing is effective when done correctly. The quality of interaction is better inside the inbox, but getting there (and staying there) can be a pain in the automation.
- You should only send emails for as ling as your average sales cycle.
- Never send more than 1 email per day.
- Using typical marketing terms might get you blacklisted.
Most website hosting plans come with some type of website visitor stats. We like to combine those with what Google & Bing give us, sometimes there are inaccuracies on either end.
Tools that integrate into your website for visitor tracking depends on what you are running,but for the most part Google & Bing are available on anything.
Search Engine Optimization (SEO) is a process of making technical implementations within a website for a Search Engine Results Page (SERP) to display the website near or at the top of the list.
COMPANY FAQ
We can work with any business that has established a reasonable budget.
For new startups, please make sure you have secured funding before contacting us.
