Going beyond the standard pages like About, Contact, Gallery, and Services will help in so many ways. You still need the standard pages and elements on the website, but if you expect to stand out and take more share of the business there are some expectations you need to meet.
Just a few of the main factors your website should be accomplishing:
- Pre qualify potential leads
- Capturing emails
- Reducing nuance phone calls
- Setting expectations
More than an online brochure
1 - FAQ PAGE
You get calls all the time for questions that you answer all the time, why not put all those Q & As into a formatted page so that you are not bothered so much (it also helps you rank in Google).
Why this matters
- Stop hearing the same questions over and over
- Helps to level expectations
- Makes phone calls easier if they already have some info
Examples:
A few simple website pages will do.
- Make a separate blog post for each question for more depth and Google love, and link that from the question on the FAQ page.
2 - PRICING PAGE
We still see a lot of pool builder websites out there not displaying their pricing based on their Minimum Viable Pool Package, which is exactly what pool buyers are looking for. Help them determine if they can even afford a pool before getting all worked up and wasting time.
Why this matters
- Builds trust
- Gives you authority
- Conveys transparency
- Reduce calls from unqualified leads
Examples:
A few simple website pages will do.
- Display your minimum pool package
- Show pools by price range
- Explain pool cost factors
3 - LEAD MAGNETS
You have a lot of visitors who are at the top end of the funnel, can they afford a pool, what are the best design trends, what is the best pool equipment and so on – small but informative things you can offer them in exchange for their email.
Why this matters
- Captures emails for follow up
- Helps set expectations
- Makes sales calls much easier on both ends
- They like you have already given them something of value, and didn't have to call you about it.
Examples:
A simple PDF will work just fine!
- Pricing Brochure
- Design Features Options
- Design Customization Tool
- Pool Construction Guide
4 - RESOURCE PAGES
Give your customers access to documents they call you for all the time because they lost it, or never got it to begin with because it was destroyed during the build – we know how that goes. Now you can just say “Just go to our website and download a copy”
Why this matters
- Free up more time
- Could be used in a referral
- New leads see this and it earns trust, they see you take care of them after completion
Examples:
Just a few pages can make all the difference.
- User manuals
- Chemical guides
- Troubleshoot guide
- Apps & Software
5 - SELLING POINTS
Everyone says they are the best pool builder in town, but seriously, come on – what is something that no other pool contractor is saying / doing? People can buy a pool from anyone who sells them one, so what makes you different? Be different, and use those differences as selling points.
Why this matters
- You can set the standard in your area
- Create a sub niche by attracting a certain segment of pool buyers
Examples:
Create one or two pages with this info on it.
- Our Advantages
- Basic Warranty Info
- Compare the competition
- Display superiority
6 - YOUR PROCESS
Perfect for showing them what they are getting into while at the same time conveying your expertise while also leveling their expectations of having a new pool overnight and what it takes to get one installed and hopefully give them some appreciation for what you do.
Why this matters
- Customer is more mindful of the process
- When the customer understands the process they are easier to deal with
Examples:
Create one or two pages with this info on it.
- Construction Process, Steps, Stages
- What to expect during construction
- Basic overall schedule timeline
7 - CONDITIONS & LIMITATIONS
The terms of your service, and your construction agreements will be checked against your website. You should have terms and conditions that relate to limiting your liability. Particular to the pool industry, and the troubles contractors deal with, your website can be used for or against you in court.
Why this matters
- Enforces your contracts
- Protects your brand name
- Helps when you update something too late
Examples:
A couple of pages will do the trick!
- Terms of Service
- Disclaimers
- Data Collection & Privacy
8 - TRUST SIGNALS
Whether or not the potential customer has ever dealt with a pool builder in the past, they will talk to people they know who will tell them to “make sure they are BBB accredited, and … etc” The truth about these less than attractive badges on our websites is that customers are looking for them, and if the competitors have them and you do not you can miss out on more leads than you would ever know about.
Why this matters
- Meet minimum industry standards
- Helps weed out fly by night pool contractors
Examples:
Memberships, accreditation, awards, etc.
- BBB
- APSP
- CPO
… to be continued
We will update this list when we find new things to improve your website.
BUY THIS MICRO-SERVICE NOW
IMPROVE YOUR SALES GAME
Whether you are a pool builder focused on high volume sales or a few luxury projects per year the website is no place to be skimping on the information. Not only can it help make the entire business better, it can help keep you out of hot water.
The customer demographics are changing and you are dealing with more millennial homeowners than anything – that means the people who are always on their phones and used to looking up information extensively before making a purchase.
Customers now have higher expectations from even some of the most mundane home services.
We can’t count how many times our pool building partners say to us they were hired because customers told them they had a great website with all the right information on it.
Service Offer
Need Help With Your Website?
Sales & Informational pages help you sell more, bottom line. If you don’t have the time or experience to make these important pages on your website we can help you out with creating them for you for a quoted price.
HOW WE HELP YOUR COMPANY
- Graphic Design
- Lead Generation
- Website Management
- Social Media Marketing
- Review Generation
- Reputation Management
- Sales Consulting
- Documents & Forms Templates
Nexxus Digital Media Designs
Nexxus Digital Media Designs